Here are my top 3 Super Bowl Ads:
Doritos® – House Rules
McDonalds – LeBron James, Dwight Howard Slam Dunk Contest
Google – Parisian Love
What were your favorites?
February, 2010
Cross Promotions – Grand Theft Auto V
Here are some of the pieces from my Cross Promotions class last semester. I created Grand Theft Auto 5 – Chopper’s Cross California (not real, just a class project).
The gallery includes a rich media advertisement over ESPN.com, a microsite screenshot for the game, guerilla marketing crash, and the cover of the game.
(Pics from HarleyDavidson.com, ESPN.com, and Google Image Search.)
December, 2009
Burger King: $1 Holiday Gift Card
I originally found out about the Burger King $1 Holiday Gift Cards from their TV spots and at first I thought it was kind of a ridiculous idea, but now that I think more about it I kind of like it.
The website is pretty cool, as expected from CP+B. You can scroll through cards depending on how well you know the person you are sending it to, from “casual friend” to “virtual stranger.” The cards feature funny one liners like “You wouldn’t know how much you mean to me… until you open this card.”
The site says that it’s an “actual dollar bill,” which seems a little suspect to me. How do they know the dollar will go to a double cheeseburger? I’m guessing it’s a fake dollar bill, redeemable for a double cheeseburger, but we will see.
The thing I like most is that you can buy the card online and send it without every going into a Burger King. I wouldn’t think about doing the promotion if I actually had to walk into the store and purchase the cards myself, but being able to do it online adds a whole new element to it.
Being a college student (or Gen Y’er), I rarely buy my friends gifts for the Holidays. This would be an easy way to send them something that I know they would enjoy. No, it’s nothing spectacular, but that’s the point. If I send 10 of my friends one it’s only $10 and I don’t have to worry about getting one person something better than the other. It’s a win-win in my book.
That being said, I’m not sure if I will actually do it, but I like the idea. My friends tend to be Wendy’s guys anyway.
What do you think of it? Will you be sending a Double Cheeseburger Gift Card to casual friends or virtual strangers?
December, 2009
Jerry Seinfeld: Stand Up Comedy – Review
I saw Seinfeld do stand up in San Diego over the weekend and I was thoroughly impressed. I’ve always been a big Seinfeld fan, but wasn’t sure if his stand up would still be good or if I would connect with it since I’m not in his generation. This wasn’t a problem at all. He was funny and energetic throughout the show, I couldn’t have been more pleased with the performance. If you get a chance to see him, do it. It was hilarious.
December, 2009
Windows 7 Plays Cheap with Kids and Puppies
With the Windows 7 release Microsoft has released a bunch of advertisements, including the two below. This just seems unfair to me. They took a cute little girl, who they have used in past ads, and now they ad a bulldog. Children and puppies? This is a cheap way out but so far has been successful, so I don’t blame them for pulling out all the stops.
December, 2009
AT&T, Sprint or Verizon this Holiday Season?
Sprint: A-
Sprint is featuring three phones for the Holiday season – The Blackberyy Tour (also available on Verizon), the Palm Pre and the HTC Hero. I love this lineup, but is it the most impressive?
Verizon: B+
Verizon is featuring a bunch of new phones this Holiday season, including the new Droid phones, the Chocolate Touch and the Blackberry Storm 2.
AT&T: C
AT&T’s lineup include the iPhone, the HTC Pure and a bunch of other phones that can be found on their website.
After looking at all of the product offerings, comparing ads, and visiting the individual website, I would say that Sprint has done the best job preparing for the Holiday season. I’m not sure if they have the best phones, but their ads and website are more catered to the Holidays. AT&T and Verizon are caught up in one another, allowing Sprint to focus on their lineup of new phones and offer a more fun and relaxed advertisement. The Android phone by Verizon is my pick for best new phone, especially since AT&T hasn’t done much besides the iPhone.
What do you think?
November, 2009
Peyton Manning – Ad Genius
Being a Patriots fan I’m supposed to dislike Peyton Manning, but his ads are always hilarious. See the two most recent ones below:
November, 2009
The iPod Touch Should Destroy the Flip
After the release of the iPod Nano w/ Video, we all know what’s coming next (or what should be coming next) – The iPod Touch with video. This could be the reason Flip has started running TV spots (below), which I actually like because of the simple way they show off the product. If the next generation iPod Touch is released with video this could be the end of Flips reign on the micro video market.
The reasoning is simple. The Flip is a great product but is limited to basic video functionality. The fact that it plugs directly into your computers USB port is helpful, but who doesn’t have the USB cord for their iPod?
The iPod should take down the Flip because of it’s large list of offerings, including internet access, mp3 player, gaming capabilities, and tons of other capabilities seen in the video below.
The Flip ranges in price from $149.99 – $229.99. The most expensive Flip has HD quality, which is the one thing that the Flip will have over the iPod. Of course the iPod hasn’t been released, but I’ll be surprised if it comes in HD. While HD is great the biggest problem is it’s not completely necessary for a mini video camera.
Right now the iPod Touch ranges in price from $199-$399 and the Ipod Nano Video goes for $149.99 – $179.99. For all intensive purposes lets say the 32G iPod Touch Video will go for $299.99. This means that you can get a video camera with a large touch screen that also allows you all of the other iPod Touch functions. Why would you need a Flip? I can understand buying the Flip over the Nano because of the size difference, but the Flip can’t match up with the 3.5inch digital display offered by the Touch.
Now, as a consumer, would you want to carry around an iPod and a Flip camera, or would you rather just carry one? The answer is obvious. The Flip will need to come out with new functions to compete with the iPod and stay alive within the market. What do you think they can do?
