Here are a few advertisements from the FIFA 2010 World Cup. As you can see they all feature the model with their shirt pulled over their head, a common celebration after scoring a goal. Wikipedia said the celebration was made famous by Italian Footballer Fabrizio Ravanelli. Personally, I’m a fan of the orange t-shirts with the players faces on them, pretty cool idea. The other two aren’t as creative, but are included for the overall theme.