The “Cool Guy” Trend in TV

What is going on here? Am I the only one noticing this? Brands are taking  a cue from The World’s Most Interesting Man and trying to create their own “cool guy”. Old Spice has done the best job of it, but what about the others?

Just updated to add Keith Stone and Dean Winters as “Mayhem”. Not unexpected, but notice that 3-of-6 are beer brands.

Dos Equis

Old Spice

DirecTV

Heineken Light

Keystone Light

AllState

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