Resume

EDUCATION

EMERSON COLLEGE, Boston, MA

B.S. in Marketing Communications: Advertising and PR May 2010

Minor – Entrepreneurial Studies

RELATED EXPERIENCE

Stealth E-Commerce Company, Boston, MA                         June 2010-Present

Freelance Social Media Strategist

  • Develop & execute social media strategies for 6-week job recruitment campaign
  • Build listening reports that assess campaign metrics and analytics
  • Link building and sharing on all major & targeted social websites

GetPrept, Boston, MA                                                         January 2010-April 2010

Social Media Strategist

  • Created strategy for start-up company’s social media presence
  • Worked directly with GetPrept Founder to identify most beneficial social outlets
  • Plans books included strategy for Facebook, Twitter, Video, LinkedIn, AdWords

Hill Holliday, Boston, MA              Summer 2009, January 2010-April 2010

Interactive Strategy Intern – Chili’s, Dunkin’ Donuts and Bank of America

  • Developed social media listening reports
  • Contributed to social media and digital brainstorms
  • Crafted point of view documents for digital and social media purposes
  • Market research for mobile, digital, and social media campaigns


TheKbuzz (Now Likeable),  Los Angeles, CA       Sept. 2009-December 2009

Social Media Intern – IMAX

  • Strategized and executed social media campaigns
  • Managed clients Facebook, Twitter, TubeMogul, & MySpace accounts
  • Helped build Twitter & Facebook following by over 100% in 4 months

Connelly Partners, Boston, MA                              January 2009-May 2009

Account Services Intern – All Accounts

  • Built billing books for agency and client use
  • Assisted in creating a social media component for the agency
  • Crafted copy to go on clients website
  • Researched and analyzed comparable sites for client website development
  • Created creative briefs for client campaigns

Amp Agency, Boston, MA                                               September-December 2008

(Alloy Marketing & Promotions – A branch of Alloy Media and Marketing)

Account Management Intern – ARAMARK Account

  • Researched industry trends for ARAMARK client
  • Assisted in teaching agency about new database format for internal use
  • Built one sheets for creative campaigns


Schneider Associates, Boston, MA                        May-August 2008

Marketing Intern

  • Assisted Marketing Director in creating the “Most Memorable New Product Launch 2008”
  • Assisted in running client AdWord accounts


E3 Entrepreneurship Exposition, Boston, MA                     April 25, 2009

Presenter/Speaker

Created a Social Media Consulting Agency for Entrepreneurial Studies minor, and presented it to investors, professors, industry professionals and fellow classmates at the Emerson E3 Exposition. Competed for $12,000 start-up capital.


PERFORMER MAGAZINE, Cambridge, MA                            January-May 2008

Operations Manager Intern

Wrote and sent out press releases, built layouts of online magazine, helped research and create contact with hundreds of new clients.

Blogging Experience:

TheNextGreatGeneration.com, LaunchPR.com, MpShea.Wordpress.com, ESM, MMNPL

Specialties & Skills

Social media strategy, blogging, Photoshop, WordPress, social media listening, Radian6

ACTIVITIES

EMCOMM – Emerson’s Marketing Group; Captain State Basketball Champions – Duxbury High School; Associate Buddy, Best Buddies School Program; Head Counselor at Summer Basketball Camp;

COMPUTER SKILLS

MAC & PC, Proficient in Photoshop, Contribute, FileMaker Pro, Twitter, Word, PowerPoint, Excel

SOCIAL MEDIA/NETWORKING

http://www.linkedin.com/in/sheamike

http://www.twitter.com/Mike_Shea

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